To be a successful exporter, a thorough understanding of your target market(s) and customers is key.
Choosing the wrong markets or entry strategy can be costly for any business. Market research should always be the first stage in any new export venture and plays an essential role in the development of a focused and effective market strategy.
This interactive one-day workshop, led by a market research specialist, will provide you with a full understanding of all the stages of the research process and give you step-by-step guidance on how to develop your own market research projects in conjunction with your current export plans.
After this course you will be able to:
- Understand the key criteria for selecting and prioritising export markets
- Plan, undertake or commission and report on a market research project
- Make effective use of the internet and other sources of desk research
- Plan and undertake market research visits to your targeted export markets
- Use market research to gain an in-depth understanding of potential customers and partners
- Continue to make the most of available advice and support
You will be equipped to make more cost effective and confident decisions when planning and conducting export market research.
£50 (exc. VAT)
Eligibility/who should attend
Places are limited to two delegates per company. You must be looking to increase your overseas market access.
Delegates should be exporters or those new to exporting. This event is not suitable for agencies or intermediaries e.g. web developers/agencies, consultancies, international business development agencies etc.
This event is part funded by the European Regional Development Fund (ERDF) Global Growth programme. As a result, a range of data points must be collected to assess your company's eligibility.
- Be small and medium-sized enterprises (SMEs) according to the European SME definition
- Be based in the 32 boroughs of London & the City of London
- Have been registered in the UK
- Not be "Undertaking in Difficulty". Please see the definition here
- Have not received more than €200,000 in public funds over the last 3 fiscal years.
General Data Protection Regulation (GDPR) notice:
This event is planned and delivered by Newable Ltd in partnership with the Department for International Trade (DIT).
This event is part funded by the European Regional Development Fund. As a result, a range of data points must be collected to assess your eligibility to attend this funded event. To comply with ERDF funding requirements, Newable and ERDF project delivery partners collect and store your registration data for European Commission auditing and project evaluation purposes until 2033 before all records are destroyed.
Newable will share your personal data and business information with the Department for International Trade (DIT). Information regarding the use and processing of personal data by the Department for International Trade (DIT) can be found here.