Description


Getting your export pricing strategy right

Export pricing is one of the most crucial decisions for a business when entering a new market. SMEs often rely on ad-hoc and reactive pricing strategies, overlooking the fundamental export costs and market expectations.

This masterclass is designed to help you price your product or service for international success. 

Selling overseas incurs a wide variety of costs and variables; businesses need to ensure these are factored into their strategy. Supported by The Department for International Trade, join us for expert insight on what you need to consider and how best to set and manage export prices across international markets. 


What will you learn?

  • The costs to market and deliver products and services overseas
  • Hidden costs and potential impacts on pricing
  • Understanding local market price levels and typical distribution margins
  • Identifying and using alternative pricing strategies 
  • Being contract aware – regulations and duties when setting prices, using appropriate delivery terms (Incoterms), negotiation variables and managing successful ongoing business

 

Event Trainer

John Harrison
Director - JH Market Strategy Ltd

  • John has extensive international trade experience, having worked in export throughout his career
  • John has travelled all over the world on business, lived and worked in North America, and has led groups of UK businesses on market visits throughout Europe, China, Southeast Asia, the Indian sub-continent and Africa
  • His focus now, as a consultant and trainer, is on assisting SME businesses from any sector to develop effective export strategies and to win business in markets across the globe
  • He works closely with the Department for International Trade, facilitating conferences and seminars and delivering export strategy workshops on a range of international trade related topics 


Who is this event for?

To be eligible for this event, businesses must be:

  • Small and medium-sized enterprises (SMEs), as defined here.
  • Based in one of the following counties: Hampshire & Isle of Wight, Surrey, Berkshire, East Sussex or West Sussex.
  • Already be selling overseas

Please note this Masterclass is strictly limited to 20 places and ONE delegate per company.


What's next?

To secure your place for Monday 30 March in Guildford, simply click the Apply here button on this page.  

This event is free to attend and expected to fill-fast. We recommend applying quickly.

 

   Content and information were very relevant; crucial to our current business position as we increase export. Clarified a number of dilemmas I had in pricing for export to EU"

- Milind Jani, Export Pricing in September 2019

 

The Export Masterclass Series 

This free four-part masterclass series offers essential insights, guidance and practical advice for SMEs in the South of England who are looking to grow internationally. It covers elements that are crucial for successful international trade:

  • Researching and Selecting Overseas Markets
  • Export Pricing in International Markets
  • Managing Overseas Agents & Distributors
  • LinkedIn & Social Media for International Trade

To view upcoming dates and locations (limit of two Masterclasses per company), visit: https://go.newable.co.uk/export


Contact us

Have a question about the event? Email our team at tradeevents@newable.co.uk

 


General Data Protection Regulation (GDPR) notice:

This event is planned and delivered by Newable Limited in partnership with Department for International Trade (DIT), Department for Business, Energy and Industrial Strategy (BEIS), Enterprise M3 Local Enterprise Partnership (LEP), Solent LEP, Thames Valley Berkshire LEP and Coast to Capital LEP.

A range of data points must be collected during the registration process to confirm your place at the event. Newable will retain your records for no longer than is necessary, and in accordance with our privacy notice.

Newable will share your personal data and business information with the Department for International Trade (DIT) and the above Local Enterprise Partnerships (LEPs). Information regarding the use and processing of personal data by partners can be found using the following links: The Department for International Trade (DIT), Department for Business, Energy and Industrial Strategy (BEIS)Enterprise M3 Local Enterprise Partnership (LEP) & Growth HubSolent LEPThames Valley Berkshire LEP & Growth Hub and Coast to Capital LEP.

Newable will not share your data with any other third parties that are not involved with the delivery of the event or funding of the project. You can see our full privacy policy here.

 

Video and/or photographs notice:

Please note this event or part of it may be filmed by audio, visual, audio-visual or electronic means or photographed, including photographs of individuals or groups of delegates.

By attending this event, you agree to permit Newable Limited and the event organisers and/or partners listed above, or any third party licensed by Newable Limited, to use and distribute such footage and photographs, which may feature images of You, in all or any media (including the internet and social media) whether now known or hereafter to be invented throughout the world in perpetuity for the purposes of advertising, publicity, reporting and otherwise in relation to the exploitation of such recordings and photographs.

Please inform the event organisers and the videographer/photographer on the event day if you do not wish to be included in any individual or group photographs.