Social Media Advertising for SMEs

About This Event

Are you looking to increase your online presence? Get expert advice on how to use social media advertising to grow your business.


With many businesses having to rethink their marketing strategy to align with the changing Coronavirus (COVID-19) landscape, social media has become more crucial than ever before.

This interactive one-day virtual workshop is designed to help take your social media strategy to the next level, by utilising the power of online advertising.

Why should you join this virtual event?

Join the London Business Hub to learn the fundamentals of social media advertising and how it can be beneficial for growing your small business. Our expert will walk you through everything you need to know; from starting your ad campaign, setting up a social media ad, building your audience and what to look out for when evaluating your campaign effectiveness. 



What will you learn? 

  • Learn what Social Media advertising is and how it helps small businesses
  • Uncover the benefits of Social Media advertising
  • Discover how to build audiences
  • Learn about the Facebook pixel and how to effectively use it 
  • Gain insights on putting together a Facebook advertising plan
  • Find out how to do a competitor analysis
  • Explore how to construct creative ads
  • Learn the key metrics to measure and monitor your ads

Meet our Speaker

Zoe Cairns
ZC Social Media

  • Highly respected and proficient International Social Media Speaker, Trainer and Consultant
  • Specialises in many key areas, but with a central focus on Social Media strategy
  • Has run her own Social Media Agency, ZC Social Media for over 8 years
  • Recently appeared on ITV This Morning as a Social Media Expert
  • Has worked with many companies, brands and Fortune 500 companies helping implement high profile campaigns to get the maximum from their Social Media activities
  • Maintains a track record of helping businesses to get maximum results from their social media activities
  • Provides bespoke in-house training and programmes to help SMEs to create a social media strategy that works


Who is this event for?

If you are a London-based small and medium-sized enterprise, (SME), or an entrepreneur looking to maximise results using social media advertising during COVID-19 and beyond, this virtual event is for you. 


This London Business Hub virtual event is part-funded by the European Regional Development Fund's (ERDF) Hub & Spoke Project; as a result, a range of data points must be collected to assess your company's eligibility for the event.

Companies must:

  • Be based in London
  • Be registered in the UK
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition
  • Is not "Undertaking in Difficulty" as of 31 December 2019. Please see the definition here
  • Has not received more than €200,000 in public funds over the last 3 fiscal years


What's next?

To secure your place for this free virtual event, simply click the Apply here button on the top of this page. 

Please note, only 30 places are available and the above eligibility criteria applies.

Places are limited to one delegate per company - we highly recommend applying quickly to secure your spot.

Important: If your application is approved, you will be requested to sign an electronic application form to secure your place for this subsidised event.


Contact us

Have a question about the webinar? Email our team at


    l have learnt many things, got access to tools and links that l had no clue about, finally good to learn and take ideas for my business"

Social Media Virtual Workshop Feedback, September 2020



About the COVID-19 Business Help Series 

At London Business Hub, we’re here to support you through COVID-19. Our webinar series offers the latest business advice from expert speakers, carefully designed to answer your questions and help London’s
small businesses navigate crucial challenges. No matter what stage your business is at.

Part of the essential resources we have brought together to help and support London businesses and employees, you can keep up to date with the latest developments, information and support here

Click here to view all upcoming COVID-19 Business Help Series webinars.


Apply Here