Stage 2 - Developing Your Concept: Roadmap to Success

About This Event

Build a strong and resilient business model to future-proof your concept and introduce innovative products and services.

In the current economy, companies must strive to innovate and build robust business models to keep up with today's evolving landscape and competitive market.

Innovate UK EDGE has launched an Innovation Journey Webinar Series, designed to offer in-depth guidance to help fast-track your business through the six stages of innovation. From idea generation, concept development, go-to-market strategies, to driving business growth and sales.


Why should you attend?

The 2nd stage of our Innovation Series, Developing Your Concept: Roadmap to Success, is designed to provide in-depth guidance to evolve your business model using 7 stages of criteria.

Discover crucial steps to build your concept by progressing your idea, accessing finance and visualising problems to gain the data and prove the concept. Learn how to craft a compelling business model to develop your innovative product or service and diversify your revenue sources.


What will this virtual event cover?

  • Discover the critical steps to build your concept from zero to revenue generation 
  • Learn ways of financing your business, product or service
  • Find out the core steps required to build up your team for success 
  • Explore the 7 key questions you should ask when future-proofing your business model 
  • Learn how to apply your learnings efficiently to adapt your model in a range of scenarios 
  • Discover the support and resources available to help your business 
  • Address your pain points with live Q&A with our innovation experts


Key speakers

Maaike Doyer

  • Maaike is an entrepreneur, educator, and design strategist with a twisted love for numbers. Her foundation in math education and M&A gave her the desire to shake up the corporate world.
  • Maaike learned that writing business plans would not change the world, deciding to work on an alternative.
  • In her role as Global CFO of Business Models Inc, leading the global strategy, she has built and expanded the company overseas. She is passionate about turning great ideas into real business, always exploring new things. 

Arunas Vismantas

CEO, Smart Vision

  • As an entrepreneur & investor, Arunas spent most of his professional life living and working across Europe, from London to Barcelona, Paris & Rome.
  • Arunas currently resides in the Baltic state, co-founded a successful telemedicine start-up, Smart Vision operating in Lithuania, Latvia & Estonia.
  • Creating innovation in the optometry field, they are bringing tech to a traditional industry & empower people.


Who is this event for?

Are you an innovative London business? If you are looking to introduce innovative products/solutions to the market, diversify your revenue sources and/or wanting to build a stronger, more resilient and future proof business model - this event is for you!


  • Companies must be based in London
  • Be registered in the UK
  • Small-medium business (can have up to 500 employees)
  • Have an innovation-led product or service to offer

Places will be allocated based on those businesses most aligned with this suitability criteria, or on a first come-first serve basis. 


What's next?

To secure your place for Tuesday, 27 April 2021 simply click the Express Interest Here button at the end of this page.

Only 40 places are available for this virtual event and it is FREE to attend.

Places are limited to 2 delegates per company. 

Your application will be assessed based on the suitability criteria above.

Due to high demand, our application process is highly selective. We strongly encourage you to apply as soon as possible.


Innovation Journey Series?

The innovation journey covers six stages from Design Thinking to Sales Strategies. If you would like to attend another stage of the Innovation Journey, please view the event pages and register your interest:

Stage 1: Design Thinking Unpacked: Getting Started - Tuesday, 13 April 2021 

Stage 2: Developing Your Concept: Roadmap to Success - Tuesday, 27 April 2021 

Stage 3: Accessing Key Expertise: Technical, Grants & IP - Tuesday, 11 May 2021 

Stage 4: Achieve Growth by Scaling Your Product or Service - Tuesday, 25 May 2021 

Stage 5: Deliver Effective Marketing: Grow Your Brand - Tuesday, 15 June 2021 

Stage 6: Develop an Impactful Sales Strategy - Tuesday, 29 June 2021


Contact us

Have a question about the event? Email our team at



 It exceeded my expectations of the event. There was a lot of good content, which was thought provoking and a learnt a lot about what I need to do next to succeed."

Webinar Attendee | Evolve Your Business Model in Time of Change - Driving SME Success Series, October 2020 



Express Interest Here