Stage 5 - Deliver Effective Marketing: Grow Your Brand
About This Event
Learn how to translate your innovative ideas into a high-performing marketing campaign
Do you have an innovative product or service, but not quite sure how to generate demand? Join this virtual event to learn how to connect, market and leverage interactions with your target audience to grow your brand and sales - a good product alone is not enough!
Innovate UK EDGE has launched an Innovation Journey Webinar Series, designed to offer in-depth guidance to help fast-track your business through the six stages of innovation. From idea generation, concept development, go-to-market strategies, to driving business growth and sales.
Why should you attend?
The 5th stage of our Innovation Series, Deliver Effective Marketing: Grow your Brand is designed to marketing's most critical function; converting creative and innovative ideas into viable customer value propositions. This involves communicating using digital marketing, multiple customer touchpoints and building your strategy to maximise your time, ROI and output.
Our speakers will delve into:
- How marketing makes brands grow - is there a need for your product and how can big data help?
- Product Awareness - making your products visible and appealing at point of purchase.
- Digital Marketing Execution - choose the right direction and building your strategy.
What will this virtual event cover?
- Understand the importance of marketing to sustain the success of your start-up or new product/service
- Learn how to convert your ideas into a viable commercial offering by understanding the value for you, for your consumer, and for your retailer.
- Discover how to execute a digital strategy effectively
- Address your pain points with live Q&A with our marketing & innovation experts