Stage 6 - Develop an Impactful Sales Strategy

About This Event

Are you looking to build a scalable sales strategy for your innovative focused product or service? 

In the current landscape, innovative businesses need to create a clear sales strategy to identify, target and influence prospects, increase conversion rates and close business sales faster to achieve scale and growth.

Innovate UK EDGE has launched an Innovation Journey Webinar Series, designed to offer in-depth guidance to help fast-track your business through the six stages of innovation. From idea generation, concept development, go-to-market strategies, to driving business growth and sales.


Why should you attend?

The 6th stage of our Innovation Series, Develop an Impactful Sales Strategy offers businesses the chance to build a scalable sales process for your innovation, by developing their value proposition, identifying customer target markets and routes to them, as well as helpful tools to manage the process.

Join this free webinar if you have an innovative focused product or service and to gain actionable insights on constructing an effective sales team that will deliver results. 


What will this virtual event cover?

  • Build a robust framework to implement your sales strategy 
  • Understand your value proposition to deliver faster results
  • Identify and understand your target customers personas
  • Find new routes to market for your product or service 
  • Learn ways to generate, nurture and convert new or existing leads
  • Manage the steps to build up your sales team for success 
  • Discover support and resources available to help your business 
  • Address your pain points with live Q&A with our innovation experts

Expert Speaker

Phil Guest

Founder Director, Revcelerate

  • Phil is a seasoned commercial leader with a track record of delivering transformational revenue growth for businesses of all sizes.
  • Following a successful corporate sales career, he transitioned to start-up life in 2011 helping raise funds and close marquee deals that contributed to a number of successful exits.
  • In doing so he identified the problem that early-stage businesses have in transitioning from founder-led sales. Today he guides pre and post series-A tech start-ups through the sales learning curve with his Revcelerate-POD model.
  • With a unique approach to commercial strategy, Phil combines his hands-on approach to sales execution, with proven sales processes that are then aligned with operating principles adopted from his time as a serving Royal Marines Commando. 


Who is this event for?

Are you an innovative London business? If you are looking to prepare an effective sales strategy ready for your innovative product or service to go to market, generate revenue and target the right customers - this event is for you!


  • Companies must be based in London
  • Be registered in the UK
  • Small-medium business (can have up to 500 employees)
  • Have an innovation-led product or service to offer

Places will be allocated based on those businesses most aligned with this suitability criteria, or on a first come-first serve basis. 


What's next?

To secure your place for Tuesday, 29 June 2021 simply click the Apply button at the end of this page.

Only 40 places are available for this virtual event and it is FREE to attend.

Places are limited to 2 delegates per company. 

Your application will be assessed based on the suitability criteria above.

Due to high demand, our application process is highly selective. We strongly encourage you to apply as soon as possible. 


Innovation Journey Series?

The innovation journey covers six stages from Design Thinking to Sales Strategies. If you would like to attend another stage of the Innovation Journey, please view the event pages and register your interest:

Stage 1: Design Thinking Unpacked: Getting Started - Tuesday, 13 April 2021 

Stage 2: Developing Your Concept: Roadmap to Success - Tuesday, 27 April 2021 

Stage 3: Accessing Key Expertise: Technical, Grants & IP - Tuesday, 11 May 2021 

Stage 4: Achieve Growth by Scaling Your Product or Service - Tuesday, 25 May 2021 

Stage 5: Deliver Effective Marketing: Grow Your Brand - Tuesday, 15 June 2021 

Stage 6: Develop an Impactful Sales Strategy - Tuesday, 29 June 2021


Contact us

Have a question about the event? Email our team at



 Strong start, really concrete useful actionable information. Personally of high value to me. Strong business ethics, the trainer left me with a good impression alongside the valuable and practical content he presented."

Webinar Attendee | Startup to Scaleup with Sales Stategies - SME Innovation Journey, August 2020 



Express Interest Here