Drive Business Success Through Brand Innovation

About This Event

Are you looking to grow through brand innovation?


Why should you join this virtual event?

This virtual event is designed to assist industry professionals and UK businesses with expert knowledge and guidance to drive business growth through brand and consumer innovation strategies.

By starting at the beginning, with the consumer at heart, you will explore customer profiles to understand the needs of your audience and build an innovative and successful business growth plan. 

Our expert speakers will show you how to position your brand in the competitive market and start thinking strategically to effectively get your brand in front of more consumers. With help and support from industry experts, you will explore the key elements that effective brand strategies require, how best to implement them and create a competitive market advantage.


You will explore:

  • Segmentation - customer experience mapping and insight crafting
  • Brand building - understand what a brand is and how to define a brand
  • Innovation models - try out a number of ideation techniques and build an innovation vision board and concept
  • Brief design - how that translates to truly impactful, compelling brand communications


What will you learn?

  • How to grow incrementally through branded innovation
  • Discover all essential elements of an effective Go-to-Market strategy
  • Learn how to assess and adapt this strategy as your business grows
  • Understand the importance of and how to build brand values 
  • Learn how to evaluate, optimise and maximise communications channels as your needs change
  • Find out how to land a consistent, clear and compelling value proposition
  • Learn how to put consumers into meaningful segments using the latest models
  • Map the experience of your consumers and understand how to craft real insights
  • Address your pain points with live Q&A


Featured speakers

Allisyn James

  • Allisyn is an experienced commercial director– working in both growth strategy and capability.
  • Known for her strong strategic thinking skills coupled with real tactical expertise, she loves to push the challenge, share best practice, yet stay grounded in the reality of implementation.
  • Allisyn brings a wealth of industry experience having held senior commercial positions in both client and agency side across multiple categories and in multiple geographies (Safeway, GSK, Cadbury Schweppes, Brand Learning, Happen, Oystercatchers, Alchemists, MMT, Brand Dynamics, Dialtrak) Working in private and public sector, B2B and B2C.

Ruth Williams

  • Ruth graduated in Chemistry, has a PhD in Food Science and started her career as a government scientist which evolved to a career in Business and Innovation.
  • An experienced director Ruth brings a wealth of industry experience having held senior technical and marketing positions in both clients and agencies across multiple categories and geographies.
  • She has worked on both large international brands such as Smirnoff & Guinness, as well as smaller more agile financial offerings, in a range of markets:  UK, US, Spain, Australia, India and Africa.


When will this virtual event take place?

This virtual event will take place across two half-days:

  • Tuesday, 1 June 2021 | 10:00 -13:30
  • Wednesday, 2 June 2021 | 13:00 - 16:30


Who is this event for?

This virtual event is designed for UK businesses and:

  • Junior professionals in fields of marketing, sales, supply chain, research and development, design and general commercial business roles
  • Working professionals with 1-3 years of experience


If you are a UK owned business, a range of data points must be collected to assess your businesses eligibility. 

Businesses must: 

  • Be small and medium-sized enterprises (SMEs) according to the European SME definition
  • Be based in one of the 33 boroughs of London
  • Be registered in the UK
  • Have not received more than €200,000 in public funds over the last 3 fiscal years

What's next?

To secure your place for this free virtual event, simply click the Apply here button on the top of this page. 

Please note, only 40 places are available and the above eligibility criteria applies.

Places are limited and must be available to attend both half-day sessions. We highly recommend applying quickly to secure your spot.


Contact us

Have a question about the virtual event? Email our team at



     Although it was an online event, I felt very engaged throughout and found the content very interesting and helpful. I would definitely recommend my colleagues to do the training as well."

-  Webinar Attendee | Winning and Delivering Business Internationally, September 2020



The Export Support Series is a programme of virtual events designed to help UK businesses break into new markets, achieve export success and navigate business challenges. 

The Department for International Trade is pleased to invite London based businesses to apply for the comprehensive free programme.

View all London events at


Apply Here