SMEs often rely on ad-hoc and reactive pricing strategies, which depend heavily on gut feel or recommendations from their agents or distributors, and they often overlook fundamental export costs and market expectations. The objective of this master class is to help improve your thinking and capability so that you understand how best to set and manage export prices for your products and services across international markets.
Topics to be covered:
- Cost factors involved in marketing and delivering products and services to overseas customers, including the hidden costs;
- The importance of understanding local market price levels and typical distribution margins;
- Being contract aware – including regulations and duties when setting prices, using appropriate delivery terms (Incoterms), negotiation variables and managing successful ongoing business;
- Identifying and using alternative pricing strategies to achieve your company objectives;
- Practical tips and hints on how to address pricing issues and increase the opportunity for export profitability.
Cost: £50 (exc. VAT)
Places are limited to two delegates per company and must have been trading for a minimum of 12 months. You must be looking to increase your overseas market access. Delegates should be exporters or those new to exporting and is not suitable for agencies or intermediaries for example: translation agencies, web developers/agencies, international business development agencies etc.
This event is part funded by the European Regional Development Fund. As a result, a range of data points must be collected to assess your company's eligibility.
- Be small and medium-sized enterprises (SMEs) according to the European SME definition,
- Be based in one of the regions covered by the funding ERDF Programme*: Kent, Hampshire, West Sussex, Surrey, Oxfordshire and parts of East Sussex. Please see full details below*,
- Be registered in the UK,
- Not be "Undertaking in Difficulty". Please see the definition here.
- Have not received more than €200,000 in public funds over the last 3 fiscal years.
*This event is part funded by the following European Regional Development Fund's (ERDF's) Projects;
- South East International Business Growth, aimed at small and medium-sized businesses based in Hampshire, West Sussex, Surrey, Oxfordshire, and parts of East Sussex
- Export ASEAN, aimed at small and medium-sized businesses based in parts of East Sussex, Surrey and West Sussex
- Get Exporting 2, aimed at small and medium-sized businesses based in Kent and parts of East Sussex
General Data Protection Regulation (GDPR) notice:
This event is planned and delivered by Newable Ltd as The Department for International Trade’s regional delivery partner for London and South East England. This event is part funded by the European Regional Development Fund’s, Get Exporting 2, Export ASEAN and South East International Business Growth projects.
To comply with ERDF funding requirements Newable and ERDF project delivery partners collect and store your registration data for European Commission auditing and project evaluation purposes until 2033 before all records are destroyed.