Researching and Selecting International Markets

About This Event


Are you looking to find the right international markets for your business?

 

Is your business looking to expand into new global markets, but not how to assess which market offers the best opportunity? Get ready for this free Department for International Trade South East interactive virtual event, designed to help you explore new global markets to drive global growth.

 

 Why should you join this virtual event? 

You will hear expert insight on how to carry out international market research; an element that is crucial in driving your decision making and, ultimately, can be the make or break of a successful export strategy.

Our international trade expert will show you how to effectively source and analyse market research data to identify and evaluate international opportunities.

Although market research can be a time-consuming process, it can reduce risk and have a significant payoff in the long run.

 

 What will you learn? 

  • Understand how to select and prioritise export markets
  • Plan and undertake overseas market research projects
  • Find export information through effective use of the internet and desk research
  • Discover how to research your target markets, customers and partners in-depth
  • Draw conclusions from overseas market research
  • Use research to drive business growth and develop international sales
  • Discover resources and support available from The Department for International Trade

 

 Meet our speaker 

Julie Macken
JH Market Strategy Ltd, Consultant

  • An experienced trainer and marketer who has facilitated export focused workshops in the UK and around the world for many years
  • Passionate about working with people and organisations to help them identify and reach their goals
  • Has worked in-house and as a consultant and has lived and worked in Tokyo for 18 months working as a worldwide co-ordinator, managing relations between the Japanese subsidiary and the rest of the world for Alere, a pharma diagnostics business
  • Runs her own online business and continues to work with JH Market Strategy Ltd, delivering courses in international market entry strategy and research for the Department for International Trade
  • Also works closely with Department for International Trade in London and the South East delivering one-to-one advice on market research and selection

 

 When will this virtual event take place? 

This virtual event will take place on Tuesday, 21 September 2021 | 09:30 - 16:30

 

 Who is this event for? 

This event is part-funded by the European Regional Development Fund*. As a result, a range of data points must be collected to assess your businesses eligibility. 

Businesses must: 

  • Be small and medium-sized enterprises (SMEs) according to the European SME definition
  • Be based in the South East of England
  • Be registered in the UK
  • Have not received more than €200,000 in public funds over the last 3 fiscal years

 

 What's next? 

To secure your place for this free virtual event, simply click the Apply here button on the top of this page. 

Please note, only 30 places are available and the above eligibility criteria applies.

Places are limited to one delegate per business  - we highly recommend applying quickly to secure your spot.

Important: If your application is approved, you will be requested to sign an electronic application form to secure your place for this subsidised event.

 

 Contact us 

Have a question about the event? Email our team at tradeevents@newable.co.uk

 

 

   A well run and informative event. Good guidance and made me think about the approach moving forward

Event Attendee | Winning and Delivering Business Internationally, July 2021

 


 

The Export Support Series is a programme of virtual events designed to help UK businesses break into new markets, achieve export success and navigate business challenges. 

The Department for International Trade is pleased to invite South East of England based businesses to apply for the comprehensive free programme.

View all South East of England events at go.newable.co.uk/southeasttradeevents

 


 

*This programme is part-funded by the European Regional Development Fund (ERDF)’s South East Gateway to Trade Project and is aimed at Small and Medium-Sized Enterprises (SMEs) based in the South East of England. 

 

Apply Here