Pricing Your Exports for Profit

About This Event


Discover how to cost and price your exports for profit to venture into new global markets or adapt your current strategy


 Why should you join this virtual event? 

Export pricing is one of the most crucial decisions for a business when entering a new market. SMEs often rely on ad-hoc and reactive pricing strategies, overlooking the fundamental export costs and market expectations.

This free Department for International Trade London virtual event is designed to help you price your product or service for international success.

Join us for expert insight on how best to set and manage export prices across international markets and what you need to consider in light of COVID-19 and the EU-exit transition.


 What will you learn? 

  • How to set a pricing structure to achieve profit
  • The costs to market and deliver products and services overseas
  • Hidden costs and potential impacts on pricing
  • Understanding local market price levels and typical distribution margins
  • Identifying and using alternative pricing strategies
  • Being contract aware – regulations and duties when setting prices, using appropriate delivery terms (Incoterms), negotiation variables and managing successful ongoing business
  • Address your pricing pain points with live Q&A with our experts


 Meet our speaker 

Julie Macken
JH Market Strategy Ltd, Consultant

  • An experienced trainer and marketer who has facilitated export focused workshops in the UK and around the world for many years
  • Passionate about working with people and organisations to help them identify and reach their goals
  • Has worked in-house and as a consultant and has lived and worked in Tokyo for 18 months working as a worldwide co-ordinator, managing relations between the Japanese subsidiary and the rest of the world for Alere, a pharma diagnostics business
  • Runs her own online business and continues to work with JH Market Strategy Ltd, delivering courses in international market entry strategy and research for the Department for International Trade
  • Also works closely with Department for International Trade in London and the South East delivering one-to-one advice on market research and selection


 When will this virtual event take place? 

This virtual event will take place on Thursday, 30 September 2021 | 09:30 - 16:30


 Who is this event for? 

This event is designed for London based SMEs. A range of data points must be collected to assess your businesses eligibility.

Businesses must: 

  • Be small and medium-sized enterprises (SMEs) according to the European SME definition
  • Be based in one of the 33 boroughs of London
  • Be registered in the UK
  • Have not received more than €200,000 in public funds over the last 3 fiscal years


 What's next? 

To secure your place for this free virtual event, simply click the Apply here button on the top of this page. 

Please note, only 30 places are available and the above eligibility criteria applies.

Places are limited to one delegate per business - we highly recommend applying quickly to secure your spot.


 Contact us 

Have a question about the virtual event? Email our team at 


     I have learnt soo much more from all the experienced people discussing pricing strategy and export in general in new countries and products. There was soo many hints and practical knowledge shared which otherwise would be unavailable."

-  Webinar Attendee | Pricing Your Exports for Profit, November 2020





The Export Support Series is a programme of virtual events designed to help UK businesses break into new markets, achieve export success and navigate business challenges. 

The Department for International Trade is pleased to invite London based businesses to apply for the comprehensive free programme.

View all London events at



Apply Here