Overseas market research is considered by many as one of the essential elements of developing a successful export strategy. This one-day masterclass will give you practical advice on planning international market research and finding information, to help you determine the best opportunities for your business. It will also help you analyse market research data effectively, and learn how to identify and evaluate international trade opportunities.
The masterclass will help you:
- Understand how to select and prioritise export markets;
- Plan and undertake overseas market research projects;
- Find export information through effective use of the internet and desk research;
- Discover how to research your target markets, customers and partners in-depth;
- Draw conclusions from overseas market research;
- Use research to drive the growth of your business and develop international sales.
Please note that places are limited to two delegates per company.
This event is part funded by the European Regional Development Fund. As a result, a range of data points must be collected to assess your company's eligibility.
- Be small and medium-sized enterprises (SMEs) according to the European SME definition,
- Be based in one of the regions covered by the funding ERDF Programme*: Kent, Hampshire, West Sussex, Surrey, Oxfordshire and parts of East Sussex. Please see full details below*,
- Be registered in the UK,
- Not be "Undertaking in Difficulty". Please see the definition here.
- Have not received more than €200,000 in public funds over the last 3 fiscal years.
*This event is part funded by the following European Regional Development Fund's (ERDF's) Projects;
- South East International Business Growth, aimed at small and medium-sized businesses based in Hampshire, West Sussex, Surrey, Oxfordshire, and parts of East Sussex
- Export ASEAN, aimed at small and medium-sized businesses based in parts of East Sussex, Surrey and West Sussex
- Get Exporting 2, aimed at small and medium-sized businesses based in Kent and parts of East Sussex
General Data Protection Regulation (GDPR) notice:
This event is planned and delivered by Newable Ltd in partnership with the Department for International Trade (DIT).
This event is part funded by the European Regional Development Fund. As a result, a range of data points must be collected to assess your eligibility to attend this funded event. To comply with ERDF funding requirements, Newable and ERDF project delivery partners collect and store your registration data for European Commission auditing and project evaluation purposes until 2033 before all records are destroyed.
Newable will share your personal data and business information with the Department for International Trade (DIT). Information regarding the use and processing of personal data by the Department for International Trade (DIT) can be found at www.gov.uk/government/organisations/department-for-international-trade/about/personal-information-charter.